Retail Heartbeat
Buy vs. rent – a homeowners view on the eternal debate about OnPremise software vs. OnDemand software

Buy vs. rent – a homeowners view on the eternal debate about OnPremise software vs. OnDemand software

We all love hypes. It’s in our nature. We love fashion trends and even when we say we are not following them…we kind of do. The latest ‘fashion trend’ in software is Ondemand. That’s where the hype is and the promises are being made. Customers love it because they think they get everything cheaper and...
How many digital wallets does one really need?

How many digital wallets does one really need?

I don’t know about you, but in the physical world I have one wallet. Its purpose is quite clear – hold my currency, credit cards, receipts and the odd voucher, which I will forget to use anyway. My wallet tends to get rather thick, thanks to Sterling coins and having to keep every receipt when...
It’s the end of the world, as we know it (and I feel fine)*

It’s the end of the world, as we know it (and I feel fine)*

We as humans are strange creatures; we crave progress but fear change. Though there is no progress without change. So we are trapped in this never-ending cycle of innovation, angst and normality. Until we get bored of normality and start to innovate again. I love history and when we discussed the Industrial Revolution at school,...
Tis the Season to be Shopping: Making the most of CSEs this Christmas

Tis the Season to be Shopping: Making the most of CSEs this Christmas

Today we have a guest blog post from Sean McAuley from FusePump, who hails from Northern Ireland. Sean spent his teenage years in the Midlands, heading north for a Business Management degree at Huddersfield University. Despite his fondness for Britain, sunnier climes were calling and he spent his placement year at Ermes Group Plc. in...
You don't need a mobile strategy!

You don’t need a mobile strategy!

Actually, what you need is a commerce anywhere strategy. Mobile might be in the forefront of your mind but just catering for it could easily end up with you in a dead end. So what you need is a strategy that allows you to enable commerce on any possible internet device without spending lots of...

How to do Click and Collect and how not to

By chance I had the opportunity to use Click & Collect from 3 different retailers in a very short space of time. In this post I would like to share with you my experience and hopefully give you some ideas on how and when click & collect works and how you should not do it....

Beyond the Dragon… New Demands on IT

In my last blog,  The Year of the Dragon and Beyond we looked at how important it is to evaluate the multichannel customer experience to take advantage of opportunities arising thanks to technology and social changes. It’s clear multichannel will place an increasing demand on IT systems to enable it. And while some systems exist,...

Multi touch-points customer journeys – the 2nd riddle which BIG Data and the cloud may help to solve

Conversion is not a single channel concept anymore A few years back Kees coined the phrase ‘conversion is not a single channel concept anymore’. It took the industry some time to get accustom to the idea but now the train has left the station and goes full steam ahead. Many enterprises have realised that they will only...

A Tale of Two Independent Retailers: Who will Survive?

I’m an inspirational shopper who tends to analyse each aspect of every shop I do. This always gives me a lot to think about and two recent online experiences have left me with a case study into the world of the British independent retailer. Both retailers sell high-end designer apparel and have been around more...

5 ideas on how to avoid being Amazon’s showroom

In recent months Amazon has introduce a number of new mobile apps. Most notable is Amazon price-check. This app allows customers to snap a bar code of any product and then send it to Amazon for a price comparison. Now that alone isn’t really revolutionary but combined with  ‘order now and ship to home’, this...

What Do You Mean You Don’t Have a Mobile Site?

I am a consumer. My family consumes. Everyone I know consumes. The world is a mass market of consumers, 6.9 billion people who will potentially buy stuff. If I told you that there is £69bn in the UK and $43bn in the U.S. up for grabs this Christmastime, and that 52.6% of people who own...

10 questions to ask when deciding on the right ecommerce software deployment method

When it comes to ecommerce software packages, buyers have basically 3 different choices on how the software is being made available to them; on-premises, hosted or on-demand. Much of which deployment method you prefer will depend on a variety of criteria and how important are those to you.  I compiled the following questionnaire based on many discussions...