Posts tagged "Business"

What merchants can learn from the FIFA world cup ticket woes in Brazil

By Joshua Ostrega and Stefan Schmidt It’s an all to familiar sight. We’ve all been there. Much anticipation has been built, everyone is excited about the upcoming event. And the moment the email gets out that ticket sales or sales in general have started, nothing can stop you from clicking that link that says: ‘Buy...

What Do You Mean You Don’t Have a Mobile Site?

I am a consumer. My family consumes. Everyone I know consumes. The world is a mass market of consumers, 6.9 billion people who will potentially buy stuff. If I told you that there is £69bn in the UK and $43bn in the U.S. up for grabs this Christmastime, and that 52.6% of people who own...

Data Sharing: Shifting Attitudes in the Commerce Supply Chain

Reviewing various technology predictions, as well as watching commerce trends toward consumer engagement, it is apparent that the management of customer, product and transactional data is evolving at a rapid pace. Notably, attitudes toward the pooling and sharing of data are shifting. It’s not just social behavior on websites like Facebook, Google +, Yammer and...

Customer Experience Defines Brand

My mother decided she needed a new printer last year. She waited until late December to order one so that I would be around over the holidays to install it. “You can help me set it up?”. “Of course” I said. She received an email on Boxing Day from the large consumer electronics outfit she’d...

Super Injunction – What companies should learn from it?

This whole discussion about injunctions and Super Injunctions in the UK has got me thinking this morning. It strangely reminded me of some boardroom meetings with anxious regional sales managers, who were afraid that customers in other regions would learn about their products or much worse about their prices. Some wanted to protect their local...

Gartner’s Commerce Hype Cycle

I’ve just been re-reading through Gartner‘s Commerce Hype Cycle. If you are looking for a comprehensive list of technologies mentioned in the context of commerce, this is definitely a good place to start. You’ll also learn about Gartner’s definition for many of these terms (others may define some of the terms differently). One thing that...

Multi-channel precision marketing

Dave Wieneke from UsefulArts posts a good blog on personalised marketing across multiple channels. Have a read at our friends at econsultancy.com http://econsultancy.com/uk/blog/7456-multichannel-precision-marketing-at-the-store-shelf Related articles Multi-channel customers are more profitable! – the Adobe Online Marketing Suite – Promotional Feature (huguesrey.wordpress.com) Multi Channel Marketing – How Does It Work? (leapingahead.wordpress.com) Meet Your New Boss: The Connected...

Point-of-Sale is Dead. Long Live Mobile POS.

A year ago I met Brian Walker of Forrester to talk ‘evaluation’ for a forthcoming Forrester Wave report. Although the purpose of the meeting was product education, he planted an idea in my head that I can’t get rid of. Point-of-sale (POS) is dead, long live mobile POS. This begs the question about whether what’s...

The Age of Agile Commerce

Driving with my CTO Moritz Zimmermann on a German Autobahn is an experience in itself. Going 200 km/h whilst he is driving and reading his emails and browsing the internet on the BMW’s board computer makes you instantly religious and thanking gushily whoever you’re praying to once you climb out that car in one piece. I recently walked into an...

F-commerce. Seriously?

I’m still on the fence with Facebook. I’m just not 100% sure what to make of it. Yes, I use it. In fact, I’m on Facebook every day. Facebook seems to want to be a lot of things: social network, search engine, recommendation engine, shopping site, my unique digital identity and even a global authority...

Getting Up Close and Personal: Automated Personalisation

E-commerce has come a long way from the days when the focus was primarily on the ‘nuts and bolts’ of doing business on the web. Back then usability, content and structure were the priorities for online retailers looking to create scalable high-performance sites. More recently, however, trail blazers like Amazon have demonstrated the powerful commercial...