allocation. Liquidate C-tier inventory before it becomes a cash and warehouse-space liability. 3PL selection is a strategic decision most operators treat as a procurement exercise. The right 3PL at $2M revenue looks different from the right one at $15M. At sub-$5M, a regional 3PL with low minimums and per-order pricing gives flexibility. At $5M+, you […]
By Ronen Abudi, Ecommerce GEO and AI-search consultant TL;DR: AI Share of Voice (AI SOV) is the core metric of Generative Engine Optimization, and most ecommerce brands are flying blind without it. Average brand mention rates sit at just 17.2% across AI search platforms, but benchmarks vary wildly by platform and category. Know your targets […]
By Ronen Abudi, Ecommerce GEO and AI-search consultant TL;DR: How to scale paid acquisition while maintaining ROAS starts with tracking blended ROAS and MER instead of relying on channel-level numbers, scaling Meta budgets in controlled increments to avoid algorithm resets, and validating spend efficiency with incrementality tests before adding budget. Creative refresh cadence and ncROAS […]
By Ronen Abudi, Ecommerce GEO and AI-search consultant TL;DR: To measure AI share of voice ecommerce, build a structured query bank of 50 to 200 buyer-intent prompts, run automated sweeps across ChatGPT, Perplexity, Gemini, and Google AI Overviews, then calculate your brand’s mention rate against a fixed competitive set. Structured data, E-E-A-T signals, and earned […]
TL;DR: A CRO program is a continuous loop, not a one-off project. Build it on clean data, structured hypotheses, and a repeatable testing cadence. Document every outcome, win or loss, and the program compounds over time into a measurable performance edge. What a CRO Program Actually Is How to run a CRO program is a […]
