GEO Benchmarks for AI Share of Voice in Ecommerce: What the Numbers Actually Mean
By Ronen Abudi, Ecommerce GEO and AI-search consultant TL;DR: AI Share of Voice (AI SOV) is the core metric of Generative Engine Optimization, and most ecommerce brands are flying blind without it. Average brand mention rates sit at just 17.2% across AI search platforms, but benchmarks vary wildly by platform and category. Know your targets […]
How To Scale Paid Acquisition While Maintaining ROAS
By Ronen Abudi, Ecommerce GEO and AI-search consultant TL;DR: How to scale paid acquisition while maintaining ROAS starts with tracking blended ROAS and MER instead of relying on channel-level numbers, scaling Meta budgets in controlled increments to avoid algorithm resets, and validating spend efficiency with incrementality tests before adding budget. Creative refresh cadence and ncROAS […]