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  • How Loyalty Programs Drive Real ROI for Online Stores - ecommerce tips and strategies
    Retention & Lifecycle

    How Loyalty Programs Drive Real ROI for Online Stores

    July 22, 2026 - By Nina Kessler

    Loyalty program ROI ecommerce averages 4.8x but most stores measure it wrong. Get the formula, real benchmarks, and tactics to hit 5x or better in year one.

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  • AI and GEO for Ecommerce Operators: How to Get Your Store Recommended by AI - ecommerce tips and strategies
    AI & GEO for Operators

    AI and GEO for Ecommerce Operators: How to Get Your Store Recommended by AI

    July 22, 2026 - By Nina Kessler

    🔊 Listen: AI And GEO For Ecommerce Operators: How To Get Your Store Recommended By AI 7 min listen Your browser does not support audio. AI and GEO for Ecommerce Operators: How to Get Your Store Recommended by AI By Ronen Abudi, Ecommerce GEO and AI-search consultant Will AI recommendyour…

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  • 7 Product Page Tweaks That Boost Conversions Fast - ecommerce tips and strategies
    Conversion & CRO

    7 Product Page Tweaks That Boost Conversions Fast

    July 22, 2026 - By Nina Kessler

    Quick Take: Product page CRO rests on three compounding pillars: hierarchy, trust, and speed.

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  • GEO Benchmarks for AI Share of Voice in Ecommerce: What the Numbers Actually Mean - ecommerce tips and strategies
    AI & GEO for Operators

    GEO Benchmarks for AI Share of Voice in Ecommerce: What the Numbers Actually Mean

    June 26, 2026 - By Nina Kessler

    🔊 Listen: GEO Benchmarks For AI Share Of Voice In Ecommerce: What The Numbers Actually Mean 11 min listen Your browser does not support audio. By Ronen Abudi, Ecommerce GEO and AI-search consultant TL;DR: AI Share of Voice (AI SOV) is the core metric of Generative Engine Optimization, and most…

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  • How To Scale Paid Acquisition While Maintaining ROAS - ecommerce tips and strategies
    Scaling & Growth

    How To Scale Paid Acquisition While Maintaining ROAS

    June 26, 2026 - By Nina Kessler

    🔊 Listen: How To Scale Paid Acquisition While Maintaining ROAS 9 min listen Your browser does not support audio. By Ronen Abudi, Ecommerce GEO and AI-search consultant TL;DR: How to scale paid acquisition while maintaining ROAS starts with tracking blended ROAS and MER instead of relying on channel-level numbers, scaling…

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  • How To Run A CRO Program That Doubles Conversions - ecommerce tips and strategies
    Conversion & CRO

    How To Run A CRO Program That Doubles Conversions

    June 26, 2026 - By Nina Kessler

    🔊 Listen: How To Run A CRO Program That Doubles Conversions 7 min listen Your browser does not support audio. TL;DR: A CRO program is a continuous loop, not a one-off project. Build it on clean data, structured hypotheses, and a repeatable testing cadence. Document every outcome, win or loss,…

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