funnel-optimization - Agile Commerce

Build a Real CRO Program That Beats Random A/B Tests

Nina Kessler 11 mins read Conversion & CROA/B-testing, conversion-rate-optimization, CRO, ecommerce, experimentation, funnel-optimization, growth, user-researchLeave a Comment

How to run a CRO program that actually compounds: research-backed backlog, strong hypotheses, ICE prioritization, GA4 funnels, and a testing cadence.

August 13, 2026August 11, 2026