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  • How to Build a Retention P&L That Reveals True LTV - ecommerce tips and strategies
    Retention & Lifecycle

    How to Build a Retention P&L That Reveals True LTV

    August 15, 2026 - By Nina Kessler

    Building a retention P&L: what LTV actually funds, from cohort revenue tracking to gross margin allocation, NRR vs GRR, CAC payback, and CFO dashboard metrics.

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